MEM Fitness
E-commerce website design and development for a gym wear and activewear brand with a mission to empower underserved youth through fitness.
Overview
MEM Fitness is a gym wear and activewear brand founded in 2011 with a powerful mission: empowering underserved youth through the MEM Academy initiative. For every £1 spent, 25p directly funds youth empowerment programs providing access to physical activities, education, and employment pathways.
We designed and developed a Shopify e-commerce experience that showcases their premium activewear collections—including gym shoes, biker shorts, and the Pinnacle performance line—while clearly communicating their social mission and brand values.
Website Screens
Homepage
Women's Collection
Footwear
Men's Collection
Homepage
Women's Collection
Footwear
Men's Collection
Swipe to explore
Key Deliverables
E-commerce Design
Custom Shopify theme design showcasing gym wear, footwear, and accessories with a focus on conversion and brand storytelling.
Product Collections
Organised product architecture featuring men's, women's, and footwear collections with featured lines like Pinnacle.
Mission Integration
Prominent storytelling around MEM Academy and the brand's commitment to youth empowerment throughout the shopping experience.
Mobile Optimisation
Fully responsive design with smooth product carousels, quick-view functionality, and seamless checkout flow.
Project Details
Client Project
Shopify E-commerce
Design & Development